MARINELLO SCHOOLS OF BEAUTY > 9/11

i have now lived in LA for about 28 years. as such i read the LA times. in my defense, i also read the nytimes, the wsj, and the FT. my father used to be in the magazine business. he taught me the value of certain pages in a magazine for advertising. the most valuable are the inside front cover, the inside backcover and the back cover. the cover, however belongs to the brand, the image, the reader.

which brings me to the LA times. for awhile, in desparation for revenue, they have sold the front page in a variety of ways. they sell inserts that wrap the front page in part; causing those of us who buy the paper to actually read the news to strip it off and throw it away. the other thing they do is sell a 2 inch by two inch adhesive label that goes above the fold with advertsising on the label, causing one to have to remove the label to read the paper.

like many humans, like frogs in warm but ever gently increasingly hotter water, i get lulled into resignation over the constant degradation of the quality of life. but even i have my breaking point.

on 9/11 the la times put a advertising sticker from the marinello schools of beauty smack dab in the middle of the the picture and article about the 10th anniversary of 9/11. now thats just not right.

shame on the LA times.